Measuring the success of SEO efforts is an important part of any digital marketing campaign. There are several key metrics that can be used to measure the success of an SEO effort, including website traffic, organic search rankings, and conversions. Website traffic measures how many people visit a site in a given period of time; […]

Search engine optimization (SEO) auditing is a process used to evaluate the current state of a website and its associated content in terms of its visibility, usability, accessibility and technical performance on search engines. It involves identifying issues that may be preventing the website from achieving optimal rankings and making improvements to ensure that it […]

Common SEO mistakes to avoid include keyword stuffing, having thin content, using the same tags on every page, not optimizing page titles and meta descriptions, ignoring user experience and mobile optimization, overusing internal links or external links that have no relevance to the content of your pages. Additionally, failing to create an XML sitemap for […]

A robots.txt file is a text file placed on the root domain of a website that provides instructions to search engine crawlers, bots and other web robots about which pages should not be indexed or crawled. It is used to help protect sensitive information from being accessed by unauthorised parties, as well as helping improve […]

A sitemap is a file that lists the pages of a website in an organized manner to help search engines understand and index its content. It helps inform search engine crawlers about the structure of your site, what type of content it contains, and how often it is updated. A sitemap can be created for […]